Publications / Contributions
- Choosing White LED Strips: 2700K vs 3000K vs 4000K vs 6500K
- How UL Certification Impacts LED Project Specifications
- Designing LED Lighting Systems for Luxury Residential Projects
- LED Strip Solutions for Museums and Galleries
- LED Lighting for Hospitality Projects
- Why Architects Specify Made-in-USA LED Strips
- Long-Term Care and Performance Optimization for DMX LED Installations
- How to Choose the Right LED Lighting Partner for Commercial Projects
- What Is the ROI of Professional-Grade LED Lighting Over 5–10 Years?
- Preventive Maintenance for DMX & Architectural LED Systems
Years of Experience: ~30 years (electronics, lighting technology, and product design industries)
Areas of Expertise
- 1. Linear LED lighting systems design
- 2. Solid-state lighting technology (SSL)
- 3. Architectural & entertainment lighting solutions
- 4. DMX and digital lighting control systems
- 5. OEM / ODM product development
- 6. LED photometrics and optical performance
- 7. Product engineering & manufacturing processes
- 8. Quality and reliability engineering
- 9. Lighting applications consulting (architectural, AV, scenography)
- 10. Business development and technical commercialization
Professional Experience
SIRS Electronics, Inc. — CEO & Founder (2005–Present)
- 1. Founded the company during the early growth of LED lighting technology and led its expansion into a U.S.-based manufacturer and supplier of linear LED lighting and DMX control systems
- 2. Oversees R&D, product engineering, and technical strategy
- 3. Developed proprietary LED strip and control solutions for architectural, commercial, and entertainment lighting applications
- 4. Established domestic manufacturing operations in Texas and expanded international distribution
- 5. Has guided the company’s growth as a recognized supplier of LED lighting and control solutions since 2005
Certifications / Education
- 1. Electrical Engineer — Centro Universitario Azteca (1998–2001)
- 2. Studies in Solid-State Lighting Technology — Lighting Research Center, Rensselaer Polytechnic Institute (2002–2004)
- 3. Member — Illuminating Engineering Society (IES)
Meet the Founder
I’m the founder and CEO of SIRS Electronics, Inc., a Texas-based company that designs and manufactures linear LED lighting and digital control systems. I’m an Electrical Engineer, and I’ve spent nearly 30 years working in electronics, lighting technology, and product development, with a strong focus on turning solid-state lighting ideas into reliable, real-world solutions.
Before starting SIRS-E in 2005, I worked in research and product-development roles within the electronics industry. As LED technology began to evolve, I saw an opportunity to build practical, engineering-driven lighting systems that combined performance, control, and ease of installation. That vision became the foundation of SIRS-E.
Today, I oversee product engineering, R&D, and technical direction for the company. SIRS-E operates U.S.-based design and manufacturing and supplies LED strips, drivers, and DMX control systems for architectural, commercial, and entertainment lighting projects. I’ve also pursued advanced studies in solid-state lighting technology and stay closely connected with lighting designers, integrators, and OEM partners. My approach is simple: build lighting solutions that work well, last long, and make sense in the field.






